Wednesday, May 1, 2019
Tourism - Activity Report Case Study Example | Topics and Well Written Essays - 2250 words
Competitiveness in the Tourism Industry - Case necessitate ExampleBy these approaches and fill inment strategies, touristry providers would be in a position to establish themselves as sustainable destinations providing quality and meaningful business and pleasure experiences to tourists (Berridge, 2007). The first step in realizing these goals is to enlist the run of an experienced tourism counseling team, which would integrate their expertise and research experiences in the running of the activities of a tourism destination. A tourist providers services should, therefore, meet the ball-shaped definition of tourism experiences with regards to the global economic, social, and cultural contexts and experiences. The 15 Cs Framework, outlined by Fyall et al (Destination marketing a framework for future day research in Kozak and Andreu (editors), Advances in Tourism Research Progress in Tourism Marketing (2006) Elsevier, Oxford) could be apply as pillars by tourism providers for b asing their management strategies and policies for tourists experiences. Included in the 15 Cs are customers, change, culture, commodification, crisis, complacency, complexity, communication, consolidation, control, creativity, channels, cyberspace, and quislingism (Fyall et al., 2006). By considering these 15Cs, some tourism providers have a bun in the oven been able to achieve some degree of success in the examination and addressing of the issues and challenges encountered in their endeavor to improve tourists experiences. These destinations have also been cognizant of the fact that collaboration among the assiduitys stakeholders is a key strategy in solving the challenges and other issues brought about by the more and more demanding tourists (Shaw & Williams, 1997). This paper explores some of the management strategies that tourism providers use to manage tourists experiences. Tourism Experiences Management Strategies Examples of tourist providers that have attained success i n improving tourist experiences via incorporation of the elements of Fyalls 15Cs abound, the Disneyland recidivate interlinking in Anaheim, California is a rather effective cases study. This resort complex is under the ownership and management of the Walt Disney put and Resorts division of the giant Walt Disney Company. There are several attractions at Disneyland Resort Complex that have helped it manage and expand tourists experiences. These attractions include theme parks such as the original theme park that Walt Disney personally built in the 1950s and the Disney California Adventure Park. This latter park opened on February 8, 2001, is specifically designed and intended to celebrate the history and the culture of the Golden State (Sandler, 2007). Besides the theme parks, the Disneyland Resort Complex also manages tourists experiences by other services such as outdoor retailing, dining, and entertainment activities in its Downtown Disney, which is located between the entrance promenade of the Disneyland Resort theme parks and the Disneyland Hotel. The Disneyland Resort Complex also has numerous resorts, including the Disneys Grand Californian Hotel and Spa, Disneys Paradise Pier Hotel, and Disneyland Hotel. Important to the success of these facilities in the management of tourists experiences are Disneylands operations, which lay a lot of emphasis on consumer satisfaction.
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